Nanochemistry Applications And Technology Essay

Nanochemistry Applications And Technology - Essay Example The nano chemical control identifies above was introduced many years ago but recently new technologies have been introduced to enhance that control. According to Diaz and Bohn (2010), scanning tunneling microscope (STM), atomic force microscope (AFM), high-resolution scanning, transmission electron microscopes, ion and electron beam probes are just a few strategies necessary for comprehending the ins and outs of this field. STM and AFM allow research scientists to deeply scrutinize the surfaces with atomic or molecular resolution. These technologies have been increasingly pursued in Nanochemistry, owing to the greater facility they provide to analyze things. A general definition of Biomedical science can be presented like this scientific field focuses on the practical application of the defined principles of complex and diverse investigatory tools in medicine for the benefit of mankind. This discipline of medical science enjoys a hugely prominent position in modern medical health car e. Over the past few years, many technologies have been introduced for a broad range of biomedical applications, all based on credible development efforts. Some of the examples include two-dimensional ultrasound transducer arrays, miniature and high-frequency ultrasound transducers, non-invasive acoustic bubble sizing instrument, diagnostic sensors, robotic control software and innovative software for cardiac electrophysiology are some of the most popular technologies practically used in various biomedical applications.

Religion and Morality Essay Example for Free

Religion and Morality Essay Morality as dependant on religion The idea of whether morality and religion are linked or not was first looked upon by Plato, where in his Euthyphro Dilemma he asks, Is what is pious loved by the Gods because it is pious, or is something pious because it is loved? In other words he is questioning whether things are good because God commands them to be, or does God command them because they are good? I will first examine the view followed by theists today, that things are good because God loves them and that religion and morality are linked. There are a number of ways which you can establish a possible link between religion and morality, the first being heteronomously. Heteronomy is the view that morality depends on religious belief, or things derived from religion. The rules in heteronomous societies are from religious authority so will obviously be linked to religion, however a non-religious person is still capable of being heteronomous as they live and abide by the cultures laws therefore adopting a morality based on religion. To a certain extent it is hard to deny aspects of heteronomy, since words like good and evil are shaped by religion. It would be hard to present an ethical theory free from these terms. A theonomous link can also be made, where morality and religion depend on one source (for example, in Western cultures God) who is the fundamental designer of what is moral. Unlike Heteronomy, Theonomy does not require a religious authority as it is to do with the individuals personal belief in the aforementioned source. The Natural Law theory developed by Aquinas is considered theonomous, in which an uncaused cause is the creative source for all. We can access God directly in this theory by fulfilling our purposes in life set by Him at our creation. The view that things are good through Gods command is directly illustrated in The Divine Command Theory, the common theory adopted by believers in the God of Classical Theism. According to Emil Brunner (1947), The Good consists in always doing what God wills at any particular moment, as it essentially impossible for God to command an evil act. If nothing was commanded or forbidden by God then there would be no wrong or right and arguably, there would be chaos. The DCT can be seen to provide a strong foundation for a stable necessary morality to be built upon as well as personal reasons to abide by it. For example, taken from the views of Kant (although not directly aimed at the DCT) the belief in the existence of an afterlife gives us incentive to live a moral life, which we otherwise may not be able to force ourselves to do. The presence of such an afterlife, and the fear of punishment make it rational (According to William Craig) to go against your own self-interest for the benefit of others, as self-sacrificial acts are looked upon well by God. This provides more answers to the question Why be Moral? The DCT can be accessed through the Decalogue in the Bible (Exodus 20, old Testament), which provides a set of ten absolute, deontological commands by God. Also through the New Testament in Jesus Sermon on the Mount where he makes laws much more situationalist with teachings such as Love your neighbour, which are flexible and apply to many situations. Finally, many theists argue that it does not make sense for morals to exist in a non-moral universe as there is nowhere they originate from, they dont fit into a natural universe. They do however fit into a theistic universe where they were created by a moral creator (i.e God), it is then easy to see why they exist. This is supported by philosophers such as John Newman who states that feelings of responsibility and guilt point to God, and by D.I Trethowan, who suggests that an awareness of obligation is an awareness of God. Aii) Morality as independent from Religion A belief in morality as being totally independant from God is an autonomous belief, and there are many arguments in compliance with Autonomy, very much to do with the idea of free-will. If we really are to act with personal freedom of choice then we cannot act out of fear of Gods punishment, it totally voids the notion of free-will; and if God is omniscient and omnipotent he would know what decisions we are to make anyway and he would have the ability to stop us making the wrong ones. James Rachels concludes that no being like God can exist who requires us to abandon our moral autonomy is worth worshipping. There are theories in concurrence with Autonomy which allow still for a good, firm morality without dependency on religion such as Utilitarianism (greatest good for greatest number) so it can be said that religion is unnecessary There are many autonomous arguments against the DCT, beginning with the fact that God himself is not bound by any moral law. This would mean that Gods Ten Commandments could easily have been totally the opposite to what they are, encouraging acts like murder and we would still consider them to be good as God is the epitemy of good. This worrying problem was recognized by philosophers such as G.W Leibniz, who decreed, Why praise him for what he has done, if he would be equally as praiseworthy if he had done the contrary? There is belief that if God had commanded acts such as murder, people still would not do them as we through our intuition feel they are intrinsically wrong. Another difficulty with the DCT lies in the many different interpretations which can be drawn from God. The existence of lots of different religions all with equal claim to God makes it very complicated as we cannot tell which one is right. Also, if morality depends on God then surely it would be impossible for an atheist to live a moral life, but this is obviously untrue as so many atheists do live morally. Further criticisms of the DCT stem from its assumption that God is omnibenevolent, a claim which is not easy to comprehend for the atheist because of the undeniable existence of evil. Lastly, many people argue that religion is itself immoral, as it is through religion that the most part of suicide bomb attacks, and other horrific acts are carried out. Examples could be drawn from the events in America involving the Twin Towers, or more recently the teacher in Sudan who is imprisoned for allowing a teddy to be named after the prophet Muhammad. If not for religion, these arguably ridiculous acts would never be justifiable. Hume said on the subject, the errors in religion are dangerous; those in philosophy only ridiculous. Richard Dawkins in The God Delusion, clearly advocates the theory that religion is immoral when he discusses the story of Lot. This righteous man is to be saved from the destruction of Soddom and Gomorrah because he is the most worthy man, however he offers his daughters for gang rape. According to Dawkins this emphasizes the serious disrespect for women in an intensely religious culture. B) To what extent is one of these claims more convincing than the other Going back to the basics of the Divine Command Theory, there are 613 commands in the Bible which were originally in effect, but are not now because they are outdated, and theists argue that an omniscient God used them knowing they would be relevant for different times. These theists fail, however to a provide a logical explanation for why there is nothing in the Bible which can be related to biological advances such as cloning, an omniscient God should be capable of filling in these gaps in moral law. Furthermore, as Dawkins relevantly points out how can someone decide that parts of the Bible are now irrelevant, this is just picking and choosing which parts are in your best interest to follow. This suggests that the Bible and therefore the DCT does not in fact provide a stable foundation for morality as there are numerous conclusions to be drawn from relevant parts. It must also be taken into consideration that the Bible is not in its original form, through hundreds of years it has been composed and revised so (as put forward by Dawkins again) does it not seem strange that we base our whole morality on such a distorted teaching. Another feature of the DCT, is that everyone will be judged by God, punished for their sins, often in the form of natural disasters. People could say that the recent tsunami and Hurricane Katrina incidents were a form of punishment, but as Dawkins once again highlights, why did this have to happen? It is hard to believe that everyone who died in these disasters was evil, so why could our omnipotent God of Classical Theism not just strike down the individuals without causing so much collateral damage. Moreover, this persuasively further argues the immoral messages religion can be seen to give. Often, it is argued that the set in stone rules of the DCT inspire people to live a moral life out of the incentive of making it to heaven, and avoiding hell. This may be true, but does it not tarnish the goodness of an act when it is done out of selfish reason? Does it then make that act immoral? Yes it does, so it can then be said that the DCT again fails to provide a stable, reasonable basis for morality. These set in stone rules are also cause for discussion, as they are obviously inarguable to a Divine Command Theorist. To them, consequentialist views such as killing someone to save a greater number would undisputedly be wrong. Even if our intuition is what is telling us that defying a command is right, the believer in DCT would say it is our intuition at fault; They do, however fail to take into consideration that by their own decrees intuition is given to us by God to live morally, so why would we intuitively want to go against God? Dawkins arguments suggest that religion is responsible for the most part of evil in the world and his descriptions of people like terrorists as e.g. Not psychotic; they are religious idealists who, by their own lights, are rational certainly make sense. However he makes it seem that no religious person has the capacity to do good, which can easily be refuted at the mere mention of the names Mother Theresa, or Martin Luther King. He also unsurprisingly doesnt mention the likes of atheist like Stalin who birthed communism in Russia. Despite this, the majority of Dawkins views and the massive flaws in the DCT show the latter statement in the initial question (Is something good because God commands it, or does God command something because it is good?) to be the most convincing of the two. Although the DCT offers a way for humanity to be good, religion itself harbors too many inconsistencies to base everything we stand for on.

Worldwide Denial of Global Warming Essay -- Essays Papers Environment

Worldwide Denial of Global Warming As human beings, we need to respect the environment in which we live. This is important to greater our future and that of others to follow. Very few people realize that their daily behaviors have a direct impact on the environment, the atmosphere in particular. By emitting harmful gasses into the air on a daily basis is one of the main reasons of such climate changes. People notice such changes and yet don't do anything to help the situation. Wee don't realize the risks that such changes in temperature pose. Rather than trying to conserve gas or taking cold showers, we still go on through our daily activities reluctant to change that will in time benefit the earth. By conserving gas and other harmful emissions like oil and electricity we are lessening the risks of global warming. By recognizing the potential risks, it will become easier to find practical solutions. There have been some steps toward conserving gas. Hybrid cars are becoming more and more popular among Americans and as well as other consumers. These cars will use less gas to get more mileage. Honda, is taking .steps toward lowering harmful gasses into the atmosphere by introducing these futuristic cars to the American public The main purpose of these cars is to reduce the dependency on gas for automobiles. As cheap college students, we all know how expensive gas is today, wouldn?t you rather save all the money you spend on gas and use it for other things like beer, clothes or other recreational purposes. The effects of global warming will have a lasting impact on the entire world. All people in all nations will experience unfortunate outcomes if something isn?t done soon. ... ...ed are called ?renewables.? ?Renewable energy technologies use solar, wind, hydropower, geothermal, or biomass energy? (United States EPA). Such new technologies are clean compared with traditional energy technologies, which burn fossil fuels such as oil and gas and can be used to solve many environmental problems. Work cited Frazier, Ian. ?As The World Burns.? Mother Jones March/Apr. 2003: Vo.28. 2: Academic Search Premier. EBSCO Marshall, George and Mark Lynas. ?Why We Don?t Give A Damn.? New Statesman 21 Jan. 2003: 132. 4666: 18+.Academic Search Premier. EBSCO Schulz, Kathryn. ?Global Warming Right Now.? Rolling Stone 20 Feb. 2003: Iss.916 Academic Search Premier. EBSCO United States Environmental Protection Agency (EPA). Renewable Energy: The Road from Global Warming To a Cleaner Future Office of Policy. September 1998.

Ghost Solder

Stirrup-a loop, ring, or other contrivance of metal, wood, leather, etc. , suspended from the saddle of a horse to support the rider's foot. Her foot was stuck in the stirrup. Musket-a heavy, large-caliber smoothbore gun for infantry soldiers, introduced in the 16th century. He shot the musket. Hospitable-receiving or treating guests or strangers warmly and generously. That was a vary hospitable family. Siege-the act or process of surrounding and attacking a fortified place in such a way as to isolate it from help and supplies, for the purpose of lessening the resistance of the defenders and thereby making capture possible. Sherman’s March was a siege. Archives-documents or records relating to the activities, business dealings, etc. , of a person, family, corporation, association, community, or nation. That drawer is felled with archives Mortars-a receptacle of hard material, having a bowl-shaped cavity in which substances are reduced to powder with a pestle. Minie ball-a conical bullet with a hollow base that expanded when fired, used in the 19th century. when he shot the gun a minie ball fired. Cretin-a stupid, obtuse, or mentally defective person. He is cretin. Mellow-soft and rich, as sound, tones, color, or light. That color is mellow Percussion-a sharp blow for detonating a percussion cap or the fuze of an artillery shell. The percussion of all the gun fire hurt my ears. Conflict- Alexander dose not want to go to his dads girlfriends house in NC. And dose not want his dad to remarry his mom left him. He has to help richeson find out what happened to his family. s Climax-When Alexander goes throw the window of time and Richeson asks for his help. Resolution-Alexander helps Richeson’s and come to terms with his own past.

Irony In The Canterbury Tales Essay

Chaucer’s Use of Irony in The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer compiles a mixture of stories on a pilgrimage into a figurative depiction of the medieval society in which he lived. Chaucer’s stories have a punch and pizzazz, which, to an average reader, seem uncommon to the typical medieval writer, making his story more delightful. Certain things account for this pizzazz, especially the author’s use of irony. Many of Chaucer’s characters are ironic in the sense that they are so far from what one would expect in the roles they depict, and also the fact that they are larger than life. Every character has his distinct personality with his own behavioral traits. Chaucer also uses irony in his humor, with its unexpectedness and randomness. The wife of Bath is a prime example of one of Chaucer’s characters who is larger than life. She obviously is not what one would expect of a relatively wealthy woman in her time. Her notorious traits such as not only having five husbands, but also marrying a majority of them for wealth and money stick in the mind with their ironic abnormality and appalling connotations: â€Å"ËÅ"Johnny and Dame Alice And I myself, in the fields we went My husband was in London all that Lent; All the more fun for me†Ã¢â‚¬ I only mean The fun of seeing people and being seen By cocky lads; for how was I to know Where or what graces Fortune might bestow’. (273) Chaucer accents her irregular character in this excerpt by portraying her promiscuous actions and her lack of virtue. The wife of Bath also shows irony in her actions by her need for control over others, especially her husbands. † â€Å"ËÅ"So help me God, I have to laugh outright / Remembering how I made them work at night! / And faith I set no store by it; no pleasure / It was to me’ (264)†. Here, the wife of Bath describes her domination and control over her past, old, wealthy husbands. She shows no signs of virtue in her actions to win her husbands, and to literally take their money from them. Because of these ironic, larger than life characteristics of the wife of Bath, she is a character that allows the reader to figuratively develop an intimate relationship with her. She sticks in the reader’s mind, and is a character who is remembered forever due to her unexpected ways and exaggerated traits. The Friar is also an ironic character in his uniqueness and unexpected  traits. Part of this irony is due to the enormous amount of corruption the friar possesses. â€Å"He’d fixed up many a marriage, giving each / Of his young women what he could afford her. / He was a noble pillar to his Order (8)†. In this quote, the unexpectedness totally captures the reader by surprise as he finds out that the Friar actually impregnates women and then marries them to men. This is an ideal quote to show Chaucer’s extra pizzazz in his stories, adding to the appeal of the reader. As the friar’s larger than life traits are exposed, a mental picture develops, to almost as if the reader is in the story. â€Å"Sweetly he heard his penitents at shrift / With pleasant absolution, for a gift / He was an easy man in penance-giving / Where he could hope to make a decent living (9)†. Here, it is seen that the friar is a very worldly man who puts money at a high priority i n his life. Ironically, he took the vows of chastity, poverty, and obedience, and pathetically breaks all three vows. One of the most ironically corrupt characters in the book is the Prioress. Throughout her tale and the prologue, Chaucer portrays her as someone completely different from what she should be in accord with her vocation as a nun. First of all, the Prioress’ characteristics and actions make it appear that she is going on the pilgrimage not because of her love and respect for God, but instead to travel and to go on an adventure. â€Å"She certainly was very entertaining / Pleasant and friendly in her ways, and straining / To counterfeit a courtly kind of grace, / A stately bearing fitting to her place, / And to seem dignified in all her dealings (6-7)†. This shows that the Prioress is faking her personality, counterfeiting her true purpose of being on the pilgrimage. Also, the Prioress is one of the most hateful characters in the whole story. In the Prioress’ tale, she constantly states her anti-Semitic view towards Jews, implying that the best Jewish person is a dead Jewish person. The ironic part is that the Prioress should be a caring, loving person, for she is a holy representative of God on earth. Strangely enough, the Prioress becomes terrified at the sight of a hurt animal but could care less about Jewish people. â€Å"She used to weep if she but saw a mouse / Caught in a trap, if it were dead or bleeding (7)†. Overall, the Prioress is one of Chaucer’s most ironic characters in his story, and her actions seem unrelated to the vocation of being a nun. Chaucer frequently and successfully uses ironic humor to add to the punch of the story. Because the humor is unexpected and imaginative, it draws from the reader a yearning and interest to read on. The fable of Chanticleer and Pertelote provides an ideal illustration of Chaucer’s humor. † â€Å"ËÅ"For shame,’ she said, â€Å"ËÅ"you timorous poltroon! / Alas, what cowardice! By God above, / You’ve forfeited my heart and lost my love. / I cannot love a coward, come what may’ (216-17)†. Here, it is ironically humorous to not only have animals portraying human traits, but also to create a situation that is comparable to a married couple sitting down at the breakfast table bickering. The humor is directly exposed to the reader due to the unexpected being brought to words, mixed with a tinge of absurdity of the situation. The hilarious irony is that the married couple is actually a rooster and a hen. By using such scenes, Chaucer adds to his stor y a new twist that makes it more gratifying and amusing to read. The randomness of some of Chaucer’s tales also adds to the humor of the story. For instance, it is amusing to think about the randomness of the miller’s tale and the imaginative mind one must have to come up with such a chaotic and hilarious story. The miller’s tale is so intricately laced with puns, sexual jokes, raunchy statements, that it adds an amusing humorous side of Chaucer to the story. Between the stupid carpenter, and the outraged Absolon, dirty scenes are depicted, contributing to Chaucer’s humorous style. All in all, the randomness in Chaucer’s imaginative and unusual comic stories is associated with irony due to the fact that the stories are so unexpected. The ironic and unanticipated characteristics of some of Chaucer’s humorous scenes make the reader laugh, blush, grin, and snicker. â€Å"He lay there fainting, pale beneath his tan; / His arm in falling had been broken double†Ã‚ ¦ They told the town / That he was mad, there’d got into his blood / Some sort of nonsense about â€Å"ËÅ"Nowel’s Flood (105)†. Here, when the carpenter falls from the ceiling in his apparatus to save his life and his wife’s, it is seen how truly random and unexpected Chaucer can be. Overall, irony adds strength and diversity to Chaucer’s story, making his writings more successful. Irony combined with Chaucer’s imagination, wit,  humor, and intelligence makes The Canterbury Tales successful and interesting to the reader. This irony presented in Chaucer’s characters and his humor helps to intensify Chaucer’s writings. Conclusively, the real success of the story relies in the incredible ingeniousness of Chaucer. However, the lack of Chaucer’s use of irony would make the compilation of tales much duller and less unique. Because of this, the irony in the story adds vigor, and it allows for Chaucer to increase his overwhelming success with his readers.

Legal Citation †Citing Cases with The Bluebook

Legal Citation – Citing Cases with The Bluebook Legal Citation – Citing Cases with The Bluebook The Bluebook: A Uniform System of Citation has long been used as a legal citation style guide in the US. Other systems have been introduced in recent years, but if you’re a law student you’ll almost certainly encounter Bluebook-style citations at some point. In this post, we provide an â€Å"anatomy† of a Bluebook case citation to make sure you can reference legal sources clearly and correctly in your written work. Basic Citation Format The basic citation format for a legal case in Bluebook referencing consists of four principle elements (the parties’ names, the case citation, the court and the year of the ruling): Parties’ Names Case Citation Court Year of Decision DeBoer v. Snyder, 973 F. Supp. 2d 757 (E.D. Mich 2014). Citations will appear in the main body of your text or in a footnote immediately following the relevant passage (accompanied by a signal where appropriate). In the rest of this post, we’ll look more closely at each of the above elements. Parties’ Names The parties’ names are the title of the case, so should be italicized and separated from the rest of the citation with a comma. The case name should also be shortened using approved abbreviations. Case Citation The case citation usually incorporates the volume number of the report where the case was published, the abbreviated reporter identification and the first page of the case. In DeBoer v. Snyder, the case citation can be broken down as follows: Volume Number Reporter Page Number 973 F. Supp. 2d 757 This indicates that the case is reported in volume 973 of the Federal Supplement, Second Series, starting on page 757. Alternatively, if available, a medium-neutral citation can be given. Court Year The ruling court and year of decision should be included in parentheses after the case citation. The name of the court is abbreviated here (e.g., â€Å"Eastern District Michigan† becomes just â€Å"E.D. Mich†). If you’re using a medium-neutral citation or another form of case citation that already mentions the ruling court and/or year of decision, it isn’t necessary to duplicate it here. Parentheticals Further to the above, Bluebook referencing allows for inclusion of a second set of parentheticals after the court/year to provide additional information. Usually, this will be either substantive information or detail regarding the weight of the authority: 1. Substantive Information Information provided to clarify the relevance of a citation, either via a direct quotation of the passage in question or a brief explanation. Explanatory phrases should begin with an â€Å"-ing† verb. 2. Weight of Authority This concerns the precedential value of the cited case, including factors such as the relevance of the authority (e.g., whether the ruling was en banc, per curiam, etc.) or other cases cited to support the decision.

Did the Western Word Do Enought for the Jewsish essays

Did the Western Word Do Enought for the Jewsish essays "When they came for the gypsies, I did not speak, for I am not a gypsy. When they came for the Jews, I did not speak, because I wasnt a Jew. When they came for the Catholics, I did not speak, for I am not a And when they came for me, there was no one left to speak." -On the Wall at the Holocaust Museum in Washington It is impossible to learn about the Holocaust and the Second World War without the question of how it possibly could have happened arising, and along with that question comes another. The question of whether or not the Western World did enough to help the Jews in Europe. What was their reaction to the campaign of systematic persecution, robbery and murder the Third Reich inflicted upon the Jewish people? During the time leading up to the outbreak of World War II, the Western Press consistently carried numerous reports of the Germans anti-Jewish policies and their purposeful victimization of the Jews living in Nazi Germany as well as the annexed territories. The general public cannot claim that they did not know what was going on, that they were uninformed. Whether or not they chose to believe it however, is a completely different story. The public were indeed outraged in many of the cases but the governments of the major European democracies felt that it was not for them to intervene for they felt that the Jewish problem classified as an internal affair within a sovereign state. The truth behind this is simply that the governments were anxious to establish cordial relations with Germany and didnt want to cause any hostility. Thus they stood idly by and remained silent as Hitler went from denying the Jews of their civil rights to denying them of their means of earning their daily bread. As much as they wanted to remain neutral, the countries of the Western World were finally forced to take a stand on the issue of emigration ...

Theres A Style Guide for That

Theres A Style Guide for That There’s A Style Guide for That There’s A Style Guide for That By Maeve Maddox Authors who specialize in one field of knowledge are sometimes unaware of style guides used in other areas. In writing for DWT, I mostly rely on these three style guides: The Chicago Manual of Style The AP Stylebook Penguin Writer’s Manual Chicago is directed at a broad audience that includes both scholars and entrepreneurs. AP is targeted specifically to journalists. CMOS and AP recommendations don’t often differ, but when they do, the differences sometimes reflect an interesting divide between scholarly and popular usage. I trust the Penguin reference guides to point me to differences between American and British usage. When wearing my academic hat, I regard the MLA Handbook (published by the Modern Language Association) as my style bible. These are my preferred guides because I write chiefly about standard usage and literature. Not all disciplines process and present information in exactly the same way. Authors who write about other subjects–sociology, science, and mathematics, for example–look to other guides. Here’s a sampling of instructions in authors’ guidelines for just four specialized journals, each recommending different guides: Journal of Aging and Physical Activity Manuscripts that do not conform to APA guidelinesmay be rejected without review. Journal of Chemical Theory and Computation References must conform to the format printed in the journal and must include titles. The article should conform to the usual ACS format. Sociological Theory In general, please refer to the ASA Style Guide (4th edition) for style and formatting guidelines. Manuscripts that do not conform to the desired format will be returned to the author for rectification. Amyloid: Journal of Protein Folding Disorders [This journal] conforms to the CSE style guidelines, using the NLM style for references. What the initials mean: APA: Publication Manual of the American Psychological Association APA format  is the official style of the American Psychological Association and is generally used for writing about research in psychology, education, and social sciences. ACS: The ACS Style Guide: Effective Communication of Scientific Information Published by the American Chemical Society, ACS style is followed by writers and reviewers of scientific manuscripts. ASA: American Sociological Association Style Guide Similar to APA, ASA is also used by writers about sociology and related fields. CSE: Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers Developed by the Council of Science Editors (CSE), this guide is used by writers in all areas of the sciences. NLM: Citing Medicine: The NLM Style Guide for Authors, Editors, and Publishers This guide is published by the National Library of Medicine to provide instructions and examples for formatting citations of published and unpublished material, both printed and digital. Other guides for other areas of specialization also exist. Of the guides mentioned here, MLA and APA are probably the best known because high school students and college undergraduates are most likely to be required to use one of them for their research papers. I’ll discuss the differences between them in another post. Related: 5 Online Style Guides Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Definitely use "the" or "a"Rules for Capitalization in TitlesPlurals of Proper Names

Company Essay Example | Topics and Well Written Essays - 500 words

Company - Essay Example Since its inception in the United States, TiVo has penetrated to the Canadian, Australian, Mexican, New Zealand, Puerto Rican, Sweden, Spanish markets among others. Essentially, what TiVo offers is exclusive and unlimited entertainment to its users. TiVo pioneered recording programs concurrent with household viewing habits. In this program as opposed to the others, users can rate programs from three â€Å"thumbs up† to three â€Å"thumbs down† profiling. These ratings are combined to create a recommendation for its viewers. TiVo has also increased its broadband features. This has included and been facilitated by Amazon Video on Demand, Jaman.com and Netflix Watch Instantly. The advantage of this is that it provides users with unlimited access to thousands of movie titles and television shows from their homes. Perhaps the greatest contribution to the viewer’s society and the television industry is by having parental features. This way, the rate of pornography and violent co0ntent is greatly reduced as the parents get to choose what shows their children will watch. In a way therefore, TiVo is actively involved in raising a re sponsible generation. TiVo recently announced its intentions to acquire Digital smiths, a leading cloud-based content discovery service. The service which allows Pay TV operators to deliver an advanced user experience integrating search, discovery and browsing across a variety of devices will only mean more subscription to TiVo (Daft 120). Economically, these will translate to increased returns to scale for this market pacesetter. The devices include Android, Roku, Xbox, Playstation, Kindle and multiple other set-top boxes. TiVo also announced that it has increased its stock repurchase authorization by $100 million and intended to repurchase its $100 million in the first quarter of the 2015 fiscal year. In spite of having gained 234000 subscribers in the last quarter

CYBER RIGHTS AND PRIVACY IN SOUTH AFRICA Thesis

CYBER RIGHTS AND PRIVACY IN SOUTH AFRICA - Thesis Example This is a privacy violation. Another privacy issue is that of electronic surveillance. Because of 9/11, this has become a hot-button issue. How wiretapping occurs, and what procedures are in place to ensure the privacy rights of all involved, are important concerns all over the world. Within the issue of surveillance is that of employer-employee surveillance, and why this is necessary for employers. This paper seeks to understand the privacy issues in South Africa and the United States, and how the laws and statutes in these countries deal with the issue of cyber privacy and electronic surveillance. Another issue that is a concern of this paper are the possible solutions to the data collection problem, concentrating on the United States as it, unlike South Africa, has refused to take substantial proactive steps in curbing the problem. Cyber privacy and electronic surveillance as paramount issues around the world, as the Internet is responsible for great criminal mischief and breaches of privacy. South Africa has an Act that will go a long way towards curbing these abuses. If this Act is successful, other countries might want to emulate it, including the United States. At any rate, nations must be proactive to address these concerns, and this paper will present a multitude of ways that this can happen. The advent of the Internet has brought lots of promise and convenience. It is difficult to imagine living without it. However, it has also brought lots of headaches and problems. The main problems deal with private information, and the fact that companies obtain this information and share it with other companies. (Bergelson, 2003, p. 387) This is a thorny problem, in that the individuals do not even know that this data is being collected, let alone with whom the data is shared. (Schwartz, 2004, p. 2078). This problem also leads to cyber breaches, in which personal information falls into the hands of criminals. (Sprague & Ciocchetti, 2009, p.

The Effects of Antibiotics Lab Report Example | Topics and Well Written Essays - 250 words

The Effects of Antibiotics - Lab Report Example The Kirby-Bauer or disc diffusion method is conducted which tests antibiotic susceptibility. In this method inhibition of bacterial growth is measured closely. The requirements for this test are a culture medium and filter discs containing antibiotics. The discs are impregnated with a particular antibiotic. The organism will grow on the culture plate while the antibiotic works to prevent the growth. If the organism is susceptible, there will be no growth around the disc containing the antibiotic. The size of the zone of inhibition formed around the filter discs indicates the degree of sensitivity of particular bacteria to a drug. The interpretation of the test is the bigger the area of bacteria-free media surrounding a disc means the bacteria are more sensitive to the drug the disc contains. According to criteria set by the National Committee for Clinical Laboratory Studies (NCCLS)organisms are classified into Resistant (R), Intermediate (I) or Susceptible (S).The particular antibiot ic stops the growth of the bacteria. After the diffusion of the bacteria on the culture medium, circular spots were observed. These spots were the areas on which bacterial growth did not occur. Cefmetazole is the most susceptible drug according to the test. Penicillin and ampicillin are lesser susceptible than cefmetazole and gentamycin is the least susceptible. Penicillin and ampicillin are resistant antibiotics.Antibiotics prove to be bactericidal for antibiotics and stop their growth because they are sensitive.

Recognizing and Managing Asymptomatic Left Ventricular Dysfunction Research Paper

Recognizing and Managing Asymptomatic Left Ventricular Dysfunction after Myocardial Infarction - Research Paper Example I agree with this thesis particularly because the absence of symptoms or signs of LVSD in myocardial infarctions makes a timely diagnosis of the condition to be significantly crucial for the survival of the affected patients. Epidemiological data on the etiology of Asymptomatic left ventricular Dysfunction in Europe and America suggests that nearly 60% of patients develop the condition after suffering from myocardial infarction. According to Gheorghiade  and Bonow (1998), â€Å"myocardial infarctions survivors usually have an increased risk of LVSD.† Consequently proper and early disease management models should be established to ensure cases of the disease are detected and managed effectively. Similarly, a number of critical pathways can now be effectively used to improve detection and detection of asymptomatic LVSD. On the other hand, one-half of LVSD patients are asymptomatic. In this regard, the early detection and management of the condition in post-myocardial patients can significantly help nurses to reduce mortality in the asymptomatic cases. Some of the evidence-based practices and techniques employed in the early diagnosis of the disease include radionuclide imaging, echocardiography, and ventriculography (Goldberg  and Jessup, 2006). All these strategies are important in the intervention of the dysfunction and the improvement of the quality of life in the affected patients. A number of evidence-based practices can be employed in the assessment of LVSD in patients who have suffered from myocardial infarction. One of the effective multidisciplinary approaches is carrying out an assessment of the disease in myocardial infarction survivors (Timmins and Kaliszer, 2001). Additionally educating such patients on their conditions can help doctors and clinicians to detect and prevent some the risk factors that may increase progression to heart failure.

Beslan Barricade Incident Case Study Example | Topics and Well Written Essays - 3250 words

Beslan Barricade Incident - Case Study Example When Gorbachev dissolved the communist party and formed the Common Wealth of Independent States (CIS) this gave most of the Soviet Socialists states their independence but the economical relationship still existed. Russia's economy was in a state of total disarray in the mid 90's and the economy almost collapsed in the 1997 when the Russian government had to stop the trading of the rubble on the international market, when the September 11 attacks took place, the United States of America retaliated with attacking Afghanistan and this caused major changes in the world, the oil rich countries received a shock and as if Afghanistan wasn't enough the USA followed it up by attacking Iraq and hence the oil prices rocketed sky high and this is what helped Russia the most because its economy started recuperating on the back of rising oiling prices. This was a major point because Russia is now able to repay debts before time and has since been able to throw around its weight on the political s cenario that is quickly developing and evolving into a multi polar stage rather than being just uni-polar with Britain and Russia being the countries that have been able to voice their concerns and also do something to follow up with those voices. In 1994 the first Chechen war was fought and due to a lack of planning from the Russian military they had to face a lot of casualties and were demoralized very early into the war, it last 2 years and after that a peace treaty was signed. This treaty was not able to guarantee any peace and the second Chechen war started in 1999 with Russia showing its might and bombarding the area using its air force, followed up by a ground attack and hence they were successful this time around in capturing Chechnya. In February of 2000 the Russians were finally able to capture Groznyy but the fighters of different militant groups vowed to keep up the resistance till death or freedom and this is the reason that this issue needs to be resolved and resolved quickly because this could turn into a breeding ground for terrorist organizations and once that happens it would be very difficult to have a secure Russia, that could effect the economy and the bubble might burst on the investments front if this situation is not resolved properly. The capture of Groznyy in 2000 was a political as well as a military victory for a newly appointed president, Vladimir Putin and his stance in this issue was definitive to him being selected as the president of Russia till March of 2008. Russian Point of View: The Russian point of view on this issue is one that can be called rational and irrational both at the same time. Russia fears that if Chechnya is granted freedom then other states would also want a free state and this could refuel rebel movements that have died down in other states because then they would know that if they pursue the course that the chechnyan rebel leaders and people took then they too can have independence. This fear of being disintegrated is a very rational one because Russia is one of the most diversified countries in the world, diversified in language, culture and ethnicity and these are very strong lines along which one can press for freedom because entire countries have been granted freedom before on the basis of religion and language. The other

Optimum Class Size Essay Example | Topics and Well Written Essays - 2000 words

Optimum Class Size - Essay Example Outline This paper examines the effect of class proportions on introductory accounting pupil performance within the perspective of a dynamic learning setting. Class group actions were applied as an essential part of the education environment in both small and large divisions. This paper analyses the studies conducted by academics and argues for the thesis statement. An investigative look into the conclusions of academics and scholars reveals that thesis statement is in fact true and proven. Academic Evidence The subject of class size and its influence on student knowledge has been a time-honored debate across institutes and schooling levels (Siegel et al., 1959 cited in Murdoch and Guy, 2002: p271; Simmons, 1959 cited in Murdoch and Guy, 2002: p271; Shane, 1961 cited in Murdoch and Guy, 2002: p271; Laughlin, 1976 cited in Murdoch and Guy, 2002: p271; McConnell and Sosin, 1984: cited in Murdoch and Guy, 2002: p271; Williams et al., 1985: cited in Murdoch and Guy, 2002: p271). Analyses have been wide-ranging through disciplines. Simmons (1959: p309-15) detected a greater failure degree and lesser overall accomplishment for intermediate algebra learners in big class settings. However, Williams et al. (1985: cited in Murdoch and Guy, 2002: p272), Siegel (1959: cited in Murdoch and Guy, 2002: p272), and Laughlin (1976: cited in Murdoch and Guy, 2002: p271) in studies through numerous disciplines, all resolved that class size does not affect pupil education. On the subject of accounting class proportions, Anderson (1964: cited in Murdoch and Guy, 2002: p272) contended that, though tiny classes with outstanding teachers are best, large classes with exceptional teachers are better than small classes with less skilled teachers. A revision by Baldwin (1993: cited in Murdoch and Guy, 2002: p271) concentrated on this very matter. It examined whether a reputable teacher with an exceptional standing as a lecturer could attain results in a bulk lecture segment that were equiv alent to or better than doctoral pupils could accomplish with smaller divisions. Baldwin determined that there was no noteworthy variance in apprentices’ performance. Likewise, Hill (1998: cited in Murdoch and Guy, 2002: p271) discovered no performance benefits for small classes. Certainly, when Hill reckoned for grade point average (GPA) and attending, the large fragment outdid the small division in both concluding examination marks and general course ranking. Literature Review The Baldwin (1993: cited in Murdoch and Guy, 2002: p272) learning has limits that propose extra inquiries may add to the facts concerning class size in accounting studies. In his study, Baldwin disclosed that an prized teacher trained the large section whereas doctoral students trained the smaller classes and that this teacher observed some burden to do a decent job so as not to hurt an otherwise satisfactory teaching status. Baldwin’s goal was not to regulate variables other than strength prop ortions, but to match outcomes from Introductory Accounting communicated in a bulk-lecture design by an exceptional teacher to results achieved by doctoral student teachers in smaller divisions.

Beslan Barricade Incident Case Study Example | Topics and Well Written Essays - 3250 words

Beslan Barricade Incident - Case Study Example When Gorbachev dissolved the communist party and formed the Common Wealth of Independent States (CIS) this gave most of the Soviet Socialists states their independence but the economical relationship still existed. Russia's economy was in a state of total disarray in the mid 90's and the economy almost collapsed in the 1997 when the Russian government had to stop the trading of the rubble on the international market, when the September 11 attacks took place, the United States of America retaliated with attacking Afghanistan and this caused major changes in the world, the oil rich countries received a shock and as if Afghanistan wasn't enough the USA followed it up by attacking Iraq and hence the oil prices rocketed sky high and this is what helped Russia the most because its economy started recuperating on the back of rising oiling prices. This was a major point because Russia is now able to repay debts before time and has since been able to throw around its weight on the political s cenario that is quickly developing and evolving into a multi polar stage rather than being just uni-polar with Britain and Russia being the countries that have been able to voice their concerns and also do something to follow up with those voices. In 1994 the first Chechen war was fought and due to a lack of planning from the Russian military they had to face a lot of casualties and were demoralized very early into the war, it last 2 years and after that a peace treaty was signed. This treaty was not able to guarantee any peace and the second Chechen war started in 1999 with Russia showing its might and bombarding the area using its air force, followed up by a ground attack and hence they were successful this time around in capturing Chechnya. In February of 2000 the Russians were finally able to capture Groznyy but the fighters of different militant groups vowed to keep up the resistance till death or freedom and this is the reason that this issue needs to be resolved and resolved quickly because this could turn into a breeding ground for terrorist organizations and once that happens it would be very difficult to have a secure Russia, that could effect the economy and the bubble might burst on the investments front if this situation is not resolved properly. The capture of Groznyy in 2000 was a political as well as a military victory for a newly appointed president, Vladimir Putin and his stance in this issue was definitive to him being selected as the president of Russia till March of 2008. Russian Point of View: The Russian point of view on this issue is one that can be called rational and irrational both at the same time. Russia fears that if Chechnya is granted freedom then other states would also want a free state and this could refuel rebel movements that have died down in other states because then they would know that if they pursue the course that the chechnyan rebel leaders and people took then they too can have independence. This fear of being disintegrated is a very rational one because Russia is one of the most diversified countries in the world, diversified in language, culture and ethnicity and these are very strong lines along which one can press for freedom because entire countries have been granted freedom before on the basis of religion and language. The other

THE DEATH PENALTY Essay Example | Topics and Well Written Essays - 1250 words

THE DEATH PENALTY - Essay Example As abolition becomes an important issue around the world, advocates of the death penalty face an uphill battle as important international organizations such as the United Nations and the European Union have recently debated the validity of this particular form of punishment. Accordingly, the European Union, in its Charter of Fundamental Rights, has effectively banned this practice in all of its member states. Seeking to explore the death penalty by arguing that it is an unnecessary form of retribution, this essay will persuasively argue against the death penalty in the United States. We will show that the potential for a miscarriage of justice is far too great to allow for the death penalty in the United States. Once applied, this particular form of punishment is unfortunately irreversible. As a result the death penalty must be contested (Death Penalty Information Centre 2009). According to the Death Penalty Information Centre, there has been a global trend in recent times to the abolishment of the death penalty. Despite this trend, a handful of countries in the world which continue to use the death penalty as a form of punishment and while 92 countries have now abolished the death penalty (including France, Canada and the United Kingdom), 59 countries worldwide continue to have death penalty legislation on their books. China, Saudi Arabia, the United States and Pakistan remain some of the largest supporters of the death penalty with China the overwhelming leader in total executions worldwide. Is the death penalty a deterrent? It is to this question that we now turn (Hood 3-10).

Ask for Help Essay Example for Free

Ask for Help Essay Describe the process that you used to take a sample of the puddle-shaped burn pattern on the floor. Why did you also take samples from the portion of the floor that was not burned? To take a sample of the burned floor we scraped the burnt wood will we got loose pieces of it. We did the same to take a sample of the wood that had not been burned. We took a sample of the burned and non-burned wood to compare what made them burn differently. What evidence did the space heater provide? What did the evidence indicate? The space heater was on when the fire started. What information did you gain from the pictures taken at the scene? The information we gained from the pictures taken at the scene was, the victim was laying on the floor during the fire, The crazed glass window is not conclusive, And the fire burned more intensely in the puddle shaped area. (May involve some type of liquid.) To whom did the fingerprints on the match box belong? What characteristics of the fingerprints helped you to determine they were a match? How long does the average IAFIS search take? The finger prints belonged to Donald Parker. The Characteristics of the fingerprints are, Hook, Bridge, Ridge ending, Island, and two bifurcation. It takes 30 minutes for the average IAFIS search. Why is there a charcoal strip inside the containers that you used to collect the floor pieces? Why are these pieces saved after the solution has been prepared for the GC? What elements were present in the gas chromatograph from your puddle sample? How did this differ from the control graph? While performing the autopsy to determine if the victim died in the fire, what signs of inhalation did you look for? Based on the graph, what percentage of carboxyhemoglobin in the blood is deadly? While performing the autopsy the signs of smoke inhalation we looked for was soot in the victims mouth and airways. How does the spectrometer work? What does the absorption of light waves help you to determine? How did you use the calibration curve to determine the blood alcohol content? Explain how the evidence helped you to determine how Trevor  died and whether the fire was accidental or arson.

Effect of Humorous Advertisements on Customer Behavior

Effect of Humorous Advertisements on Customer Behavior Humor has a universal language. It doesnt need degrees in obscure languages, hardly ever in Clinical Psychology and it is one of the few devices used to make people smile and think at the same time. Humor has been widely used in advertising. However, while humor has attained popularity in advertising, its use is continuously being debated. The reason for this debate is that there are a number of both positive and negative effects which can be attributed to the use of humor. The purpose of this research paper is to answer following questions:- The impact of gender age on the degree of affection to the ads. The effect of humor appeal in Ads, on the consumers buying decision. To develop the conclusions exploratory descriptive research designs are used. Primary data are collected with the help of Focus group technique questionnaire method data is analyzed with the help of various statistical techniques. The conclusions of this paper help in clarifying the dilemma of humorous advertisements. Introduction: Advertising is one of the critical marketing variables which marketers use to differentiate products in a cluttered marketplace. In order to increase the effectiveness of advertising for a product, advertising messages should be unique and meaningful. This concurs with the von Restorff effect, which concludes that interference is minimized by the presentation of a unique item in a group of similar items. Companies have attempted to use many vehicles to create this differentiation effect. One such vehicle is the employment of humor. In order to have a better understanding, we need to further explore the world of advertisements, the appeals used, the targeted decision making components and the effects of Ads on the targeted consumer as a whole. There are two main components advertisers aim to effect; the affective component, where affective message strategies are applied by invoking feelings and trying to match them with the product or service offered in an effort to increase the likeability of the product, and also the cognitive components, where the Ad focuses on the attributes and benefits of the product, encouraging the consumer to buy it. Such components are affected by the leverage points in an Ad; these are the features in the Ad that helps the consumer transfer the advertised message into personal value. In order to achieve that, over the years, advertisers have attempted a wide variety of advertising approaches, there are seven main ones; fear, humor, sex, music, rationality, emotions and scarcity. Advertisers use one or combine several of these appeals to ensure that their targeted audiences receive their message. However, nowadays, humor appeal is being used extensively sometimes combined with others, but most of the time it is strong enough to be used solely. Humor in advertising constitutes billions of dollars in spending each year (Campbell et al. 44). A variety of benefits have been suggested for humorous appeals including: 1) Humor attracts attention. 2) Humor can increase retention of the advertising message. 3) Credibility of the source can be enhanced with humor. 4) Attitude toward the ad can be enhanced with the use of humor. 5) Counter arguments may be minimized with the use of humor because it acts to distract the audience from making cognitive responses. Furthermore, the popularity of humor is evident in the fact that 24.4% of television advertisements attempt to be humorous (Alden Hoyer 29). However, while humor has attained popularity in advertising, its use is continuously being debated. The reason for this debate is that there are a number of both positive and negative effects which can be attributed to the use of humor. Throughout the literature of this paper, the debatable effect of this appeal is discussed. Literature Review: There has been numerous researches proving that advertisement with humorous appeal can gain consumers likability. A strong positive correlation is also found between the degree of how well an advertisement is liked with the likability to the brand advertised (e.g., Gelb Pickett, 1983; Haley Baldinger, 1991; Weinberger Campbell, 1991; Zhang, 1996). In short, adding humorous elements can enhance ones likability of an advertisement and eventually increase liking to the brand advertised. Defining Humor Humor has been widely used in advertising. It has been suggested that 24.4% of prime time television advertising in the U.S. is intended to be humorous (Weinberger Spott, 1989). Regarding to advertising budget, 10% to 30% out of the total expenditure of $150 billion in the U.S. national media, is paid for the placement of advertisements that are having humorous content (Spotts, Weinberger Parsons, 1997). Operationally. humor is defined, according to Sternthal and Craig (1973), as heightened arousal, smiles, and laughter exhibited by an audience in response to a particular message (p.13). Moreover, humor can be defined in terms of how well the audience perceive the level of humor and it can be administered by pencil and paper test to measure how the audience perceive a particular message is humorous and funny or not. Humor in Advertising and Its Effect The reason why humor has been widely used in advertising is due to its power of create liking towards the advertisement by from the consumer. It has been found by Weingerber and Spotts (1989) that advertising practitioners coming from the U.S. and U.K. are generally favor in the use of humor on advertising. A couple of reasons are found and supported by many other researches that humor can enhance ones favorable attitude towards an advertisement. It is reviewed by Weingerber and Gulas (1992) that ten advertising studies and seven non-advertising studies report a positive effect of humor on liking while only two advertising studies and three non-advertising studies report neutral or mixed findings. Objective: The purpose of this research paper is to answer following questions:- The impact of gender age on the degree of affection to the ads. The effect of humor appeal in Ads, on the consumers buying decision. Research Methodology (a) Research Design: To have a better understanding about the issue exploratory research design was used. Two focus groups (i.e. one for each gender) were conducted to get the in depth insights about the topic. Each group consisted of 7 persons. Further descriptive research design was used to get the primary data with the help of close ended questionnaire. (b) Sample Design: 70 respondents were selected through convenience sampling. (c) Analysis: The data collected was analyzed with the help of various statistical tools like Chi-square test, ANOVA etc. Analysis Interpretations Exploratory research results: (I) Focus Group (A) It consisted of 7 males who were asked to provide views on the issue. It was a general opinion that to make the ad interesting creative there is in no harm in using humor appeal in ad but one also considered it purely offensive. They were also agreed on the fact that some time they buy the product because of Ad effect but product attributes are also equally important. (II) Focus Group (B) It consisted of 7 females who were asked to provide views on the issue. A contradiction in views was seen; half of them believed that humor appeal increases the liking of ads while rest treated it offensive or unaffected. 70% of them said that advertisements dont affect the purchase decision. (b) Descriptive research results: 54% of the respondents were male rests were female. 24% of the respondents were from less than 30 years age group 76% were from more than 30 years age group. 55% of the respondents admitted that their intuition or the way they feel about the product finalize their decision of purchasing the product, 35 % considered advertisement of product as the basis of purchase decision and rest purchase the product because of the attributes of product. 62% indeed admitted that they have purchased the product just because they liked the commercial. Both results indicate the affect of advertisements on the purchase decision of customers. When asked what they look for in an Ad; 45% believed the most important attribute of an ad is creativity, followed by 26% who believed it was the endorsers used how they relate to them. 56% of the respondents believed that, the use of humor content in advertisements is acceptable for products as long as its within certain limits. 27% found it offensive rest said that humor appeal increases the creativity of ads. Four print advertisements containing humor appeal (Refer Appendix) were shown respondents were asked to disclose their views. The results were as follow:- Response Ad 1 Ad 2 Ad 3 Ad 4 Total Percentage Offensive 0 7 0 12 19 7% Interesting 11 16 16 16 59 21% Creative 24 5 36 19 84 30% Really Nice 29 29 10 10 78 28% Unethical 0 7 6 13 26 9% Unaffected / Bored 6 6 2 0 14 5% Total 70 70 70 70 280 100% 58% of the customers found the advertisements Creative nice while very few respondents treated it offensive or unethical, which indicates that respondents are taking advertisements in positive manner. Majority of Respondents (i.e. 75%) replied that they would purchase the product based on the advertisements the humor appeal used in ads changed their purchase decision. (c) Hypothesis Testing: H01 = There is no association between degree of affection to the ads gender of respondents H11 = There is an association between degree of affection to the ads gender of respondents. Gender Degree of Affection Total Smart / Creative Inappropriate / Unethical Correct where needed Male 8 8 22 38 Female 4 11 17 32 Total 12 19 39 70 à Ã¢â‚¬ ¡ 2 test Calculated Value Degree of Freedom Level of Significance Tabulated Value 1.94 2 5% 5.99 The result of the study shows that the null-hypothesis holds to be valid thus there is no association between degree of affection to the ads gender of respondents. H02 = Degree of affection towards the ads will be the same irrespective of the age of respondents. H12 = Degree of affection towards the ads will not be the same irrespective of the age of respondents. Age Degree of Affection Total Smart / Creative Inappropriate / Unethical Correct where needed 1 11 5 17 >30 Years 11 8 34 53 Total 12 19 39 70 ANOVA (F-ratio) Calculated Value Degree of Freedom Level of Significance Tabulated Value 1.66 (1,2) 5% 18.501 The analysis supports the null-hypothesis that degree of affection towards the ads will be the same irrespective of the age of respondents. In other words age was found to have no significant differences on the degree of affection to the ads. H03 = Humor appeal doesnt affect the buying decision of respondents. H13 = Humor appeal affects the buying decision of respondents. Product Purchase Decision Change Total Agree Disagree Yes 102 107 209 No 19 52 71 Total 121 159 280 à Ã¢â‚¬ ¡ 2 test Calculated Value Degree of Freedom Level of Significance Tabulated Value 10.52 1 5% 3.841 The analysis provides enough evidence to reject the null Hypothesis. In other words Humor appeal affects the buying decision of respondents. Conclusions: It is a big question in marketing area that how the Humor appeal used in advertisements, is perceived by respondents. In the same line this research was conducted and following conclusions were drawn:- Humor appeal was not taken in negative manner by respondents if it was used in a limit for the relevant products to make the ad creative. Exploratory research shows that there is a thin line difference between the opinion of males females but as per the chi-square there is no significant difference in the views of males females towards the advertisements. Respondents of every age group having the same views on the issue. Humor appeal used in advertisements motivated the respondents to purchase the product but attributes of the product also plays a significant role in buying decision. References: Journal of Legal, Ethical and Regulatory Issues  /  Jan-July, 2006 Ethics in advertising: sex sells, but should it? by Jessica Dawn Blair, Jason Duane Stephenson, Kathy L. Hill, John S. Green The Ethical Dilemma of Advertisements By: May Abd El Latif El Hattab http://www.ukessays.com/essays/marketing/sexual-appeals.php http://www.articleswave.com/advertising-articles/types-of-advertising-appeals.html

In Book Two of Homer’s The Odyssey Telemakhos gains a significant amount :: Classics

In Book Two of Homer’s The Odyssey Telemakhos gains a significant amount of confidence and decides to call an assembly. At the assembly The Odyssey In Book Two of Homer’s The Odyssey Telemakhos gains a significant amount of confidence and decides to call an assembly. At the assembly a wise man Aigyptios presents the listeners with a rare introduction. He states that an assembly has not occurred for about twenty years and commends the individual that had the audacity to call one. At this assembly Telemakhos protests fervently that his mother’s suitors be expelled since they have no respect and appreciation for their generosity â€Å"these men spend their days around our house killing our beeves and sheep and fatted goats , carousing , soaking up our good dark wine, not caring what they do†. At the end of Telemakhos’s first battle to persuade the minds of the Akhaians against the suitors, a fellow leader named Antinoos decides to defend his fellow suitors. Antinoos counteracts Telemakhous claims informing everyone that the suitors should not be criticized since Penelope is the one to blame â€Å"you should know the suitors are not to blame but it is your own dear –incomparably cunning mother â€Å".He further adds that she has been deceiving them with her clever ability to avoid any decisions about marriage and gives the example of her unwoven loom. The suitors then commands that Telemakhos takes immediate action and either evict Miss Penelope from the house or compel her to marry the man her father suggests. Telemakhos makes a firm stance against the suitor’s suggestions and insists that he will never turn his mother out. During Telemakhos’s plead to save his mother; a pair of eagles appears in the sky. Another heated debate then rises between Halitherses and Eurymakhos in which Halitherses argues that the sighting of eagles foretells that Odysseus arrival is near and that the suitors will face grave danger if they don’t leave, while Eurymachus protests that the sighting of the birds are insignificant â€Å"Bird life aplenty is found in the sunny air, not all of it is significant†. Telemakhos concludes that he is finished with appeals and will let the Gods do the justice. All he desires is to locate a fast ship and a crew of men to carry out a voyage and arrive at a conclusion about his father whereabouts â€Å"If he’s alive and beating his way home you might hold out for another weary year;†¦..then I can come back to my own dear country and raise a mound for him†¦.†. After the assembly Telemakhos feels a sense of defeat and decides to

Basic Device and Security Configuration Essay

When designing a network there are basic network and security configurations that one needs to consider. Choosing a hostname for each device is very important, this allows the user to know what device they are working on. Configuring interfaces with a proper IP, subnet, and descriptions are part of the basic configuration of a network device. One needs to consider the security setting for the network devices. There are some basic configurations that one can choose to use in their configuration. Passwords and a username should be used for consoling and remote access to any network device. Enable passwords and encrypting those password are best practice’s for any engineer. Configuration of a username and password for virtual lines, will help in keeping unwanted persons out of your network device along with, a banner upon logging into a device. Banners are messages that will display a warning to any unauthorized person looking to access the device. Shutting down unused ports in a switch, will keep unwanted clients of the network and people from just plugging a laptop into the port for access. Remote access is something to think about when configuring a device. SSH (Secure Shell) and telnet are two network protocol used to remote access to a device. SSH is a more secure application that uses higher encryptions of data then telnet does. To generate the SSH key the use of crypto key generate rsa is used with a 1024 bit key, creates the most secure key. Remote access is a concern to any engineer and should be taken with the highest priority. Commands Used in Basic Device Configurations CLI commands that are used in a switch and in a router are the same. Most CLIÂ  commands are configured in the global configuration mode. It’s always good practice to start with the command erase startup-config, which resulted in the saved NVRAM configuration to be erased. Setting the appropriate hostname for the device is the command hostname {name}. By naming ones device, this will let the user know what device they are working in. Passwords helped secure the device for the enable mode, consoling into the device, and remote access. To set a password to access the enable mode, one need to use the command enable secret {password}. The configuration of a password for consoling into a device, one needs to be in the line con 0 mode and use the command password, the same command is used for remote access but in the line vty 0-15 mode. When using the enable secrete command, the passwords are displayed in clear text. For more security, service password-encryption is used encrypt the password when a show run command is used to display the running configuration. Enabling SSH version 2 is a better choice than version 1. SSH version 2 has stronger cryptographic integrity check and supports password changing. If one configurators their device to support SSH, then there are several commands that need to be configured. A username {name} password {password} command needs to be assigned. The ip domain name domain {mycompany.com} command is used, followed by crypto key generated rsa command. When the engineer types that command the IOS will prompt one for the number of bits. 512 is the default, however, one can choose a larger number and 1024 bits is recommended. The RSA encryption key is used for authentication and encryption of the SSH data. The transport input telnet ssh command allows telnet and ssh on the virtual lines by being configured in the line vty 0 -15 mode. The interface range {interface}-{interface} command is used to make changes in the interface range. One can use this command to shut down all unused ports in a switch. Lastly, the copy run start command was used to copy the recent running configuration to the startup configuration.

Local and National policies regarding minorities in Japan and China Essay

There is no single community in the world today which does not consist of a minority group. In most cases, the minority ethnic groups and the majority are always in conflict, as the minorities are generally oppressed. This arises mostly as a result of cultural misunderstandings. Cultural misunderstandings have become a widespread problem in the contemporary society. Cultural identity is a broad notion which is composed of demographic components such as nationality and social status (Schwartz 2007, par. 1). However; the various governments of the world have tried to protect the rights of the minorities by ensuring that they are protected in their constitutions. Japan and China have very well stipulated rights of the minority in their constitutions; however, the minorities are still subjected to maltreatment in theses countries. Definition of a minority A minority is commonly described as a group of people in a given society with the following characteristics, â€Å"numerically smaller than the rest of the population of the state or a part of the state, which is not in a dominant position, which has no culture, language, religion, race among others, and is distinct from the rest of the population, whose members have a will to preserve the minorities, whose members are citizens of the state where they have the status of a minority, and have a long-term presence on the territory where they lived† (Smihula 2009, par. 1). China Chinese Cultural Centre (2010) states that, â€Å"From the hinterlands of the north, to the lush jungles in the south, from the mountains of Taiwan in the east, to the top of the world in the west, China serves as home to 56 official ethnic groups. The largest group, the Han, make up over ninety two of China’s vast population, and it is the elements of Han civilization that world considers â€Å"Chinese culture. † Yet, the fifty five ethnic minorities, nestled away on China’s vast frontiers, maintain their own rich traditions and customs, and all are part of Chinese culture†. The ethnic groups in China live together in very vast areas. Others live in small areas, in single concentrated communities which are normally inhabited predominantly by the Han people. This is a distribution which has been there since time immemorial in the history of China, as various ethnic groups mingled and migrated. China’s minority groups are scattered all over the republic. However, their population is small. They are found in every municipality, provinces and autonomous region under the Chinese Central government. In other county-level units, there are more than two ethnic groups which live together. Currently, the Chinese minority groups are concentrated in autonomous regions like Ningxia, Xinjiang, Tibet, Guangxi, Inner Mongolia, Qinghai, Sichuan, Liaoning, Hainan, Hunan, Jilin, Gansu, Guizhou, Yunnan and Taiwan (China UN 1999, par. 3). Generally, there are official efforts which have been made so as to cater for the rights of the minorities in China. The most obvious ones are the assistance of the minorities to get their own language, glorify their legendary heroes by compiling the history of the minorities , restore the medical practices of the minority as well as help them develop literature, compose music and opera ( Debra & Jensen 2002, 175). Policies on minorities Prior to the founding of the Chinese Republic in 1949, there was a general imbalance of ethnic minorities. They were denied social and economic development. Most of the minority societies were in the slave system, primitive system and others, in the serf system. Majority of the minority populations in these regions were slaves of feudal lords, temples, nobles and slave owners. The minority groups had no personal freedom, and all people would buy and sell them, and even give them out as gifts at their own will. The reason why there was so much oppression of the minority groups was because of the Sixteen-Point Law and the Thirteenth-Point Laws, which were formulated in the 17th century (China UN 1999, par. 11) The first policy that protects the rights of the minorities in China states that â€Å"All ethnic groups participate in State Affairs Administration on an equal footing† (China UN 1999, par. 14). The Chinese Government has ensures that the Han people and the minority participate in affairs management at local and state governments. More importantly, the government has stated that there is full guarantee of the minority ethnic groups’ rights so that they can effectively take part in state affairs management. For instance, the highest state power organ in China, National Peoples Congress (NPC), has demonstrated a full support of the ethnic minorities’ rights. The Local People’s Congresses (LPC) and NPC have Electoral Law provisions. These provisions state that â€Å"the minority peoples shall have their own deputies to sit in the NPC, and ethnic groups whose population is less than that prescribed for electing one deputy and permitted to elect one deputy† (China UN 1999,par. 14) In concentrated communities comprising of ethnic minorities, each of these communities is allowed to have their own deputy. The deputies elected sit in the LPC. Additionally, those who are scattered on vast areas are also allowed to elect their deputies in their LPC’s. The number of people that are represented by the deputies is less than in the concentrated regions, compared to those who are from concentrated communities (China UN 1999, Par. 15). Great efforts have been made by the state so as to ensure that there is good proportion of people from the minority groups who are trained to be cadres. This enables them to be of help in the government. The national and local state offices are also comprised of very many personnel of the minority proportions. This is in the procuratorial, administrative, judicial and management organs. From year 2000, the percentage of the minorities in the Standing Committee was twenty one percent. This number has been increasing within the years (China UN 1999, Par. 16) Since China became a republic, it has always ensured that â€Å"Identification of Ethnic Minorities† (China UN 1999, par. 17) is another policy which they should continually use. Previously, before independence, there was no figure which revealed the total number of the minority groups in China. It only started this in a bid to implement the equality policy among all ethnic groups. As a result, there were well organized large scale investigations which were meant to identify ethnic groups since 1953. Since then, all ethnic groups, regardless of their social development level and the areas they have inhabited are all regarded as equal. Several minority groups which were not recognized in old China became recognized as a result of the change. They had the privilege of enjoying equal rights with the other ethnic groups in China (China UN 1999, par. 17). Before 1951, there were no proper names given to the minority ethnic communities in China. This was considered as oppression and ethnic discrimination by the Chinese government. In fact, most of the names that were given to the minority groups portrayed implications of high class ethnic discrimination. Therefore, the Central People’s Government promulgated an order, which was meant to promote monuments, inscriptions, place names, tablets and appellations. Additionally, all inscriptions which had discriminative contents were all abolished. Some ethnic appellations which never implied insults were also changed so as to meet the wishes of certain ethnic groups. For example, the Tong ethnic group was converted to Zhuang (China UN1999, par. 18). Acts or words which were aimed at inciting discrimination and hostility against ethnic groups, and those which also aimed at sabotaging unity and equality among the people was regarded as a law violation. All the ethnic groups that were subjected to oppression, insults or discrimination were given rights to complain to their respective judicial institutions. At this point, all the complaints would be dealt with accordingly. China even joined several international conventions which were meant to protect the rights of all racial groups. Some of these include International Convention on the Suppression and Punishment of the Crime of Apartheid, The International Convention on the Elimination of All Forms of Racial Discrimination and Convention on the Prevention and Punishment of the Crime of Genocide. These organizations have helped the republic to continually advocate the national and local policy on equality in the Republic of China (China UN 1999, par. 20). The Chinese constitution also had provisions which enhanced the unity of the ethnic groups. The Chinese constitution has a policy which emphasized on the need to do away with group chauvinism, especially the Han chauvinism, as well as the local ethnic chauvinism. The Government has also worked hard to ensure that the media, literary works and publications groups are prohibited from revealing contents which damage ethnic unity among all Chinese communities (China UN 1999, par. 20). China has a diversity of religion. The main religious groups include Islam, Buddhism, Christianity and Taoism. Most of the ethnic groups have religious beliefs. The Chinese government has outlined specific policies which are meant to ensure that the freedom of all ethnic groups is safeguarded, and all the ethnic minorities are guaranteed normal religious activities (China 1999, par. 22). Additionally, they have been given freedom to â€Å"use and develop their own spoken and written languages† (China 1999, par. 23). There are specialists who have been kept aside so as to make investigations of written and spoken languages of the ethnic minorities. Additionally, there are special organizations which have been started so as to help people research in languages and train specialists in the same languages (China UN 1999, par. 23). Culture is a people’s way of life. Killing the culture of a certain ethnic community would mean killing its future generation. In a bid to protect the culture of the ethnic minorities in China, the Chinese government has formulated plans which are meant to collect, edit, translate and publish elements of culture. These studies are of a great help as they give the ethnic minorities the rights to eat the food they prefer, to perform their various rites and rituals without discrimination. Additionally, the ethnic Chinese communities are well known of practicing traditional medicine. The government has built universities and research institutions so as to ensure that the ethnic minority groups that practice traditional medicine continue, at a more advanced level. In regard to art, the Chinese government has come up with a policy which promotes all their music and literature, therefore, binding them together as minority ethnic communities. No discrimination is allowed in the educational circles, as the constitution has stated. All children are entitled to a good education (China UN, par, 40-50). Treatment of the minorities by the Chinese society Regardless of the Chinese constitution which has stated clearly on the treatment of the ethnic minorities, there has been a great amount of discontent among the ethnic minorities. As a result, they have always complained to the local and national state officials in regard to this treatment. Many at times, the law has not been taken seriously. When the officials do not give heed to the cries of the ethnic minorities, they end up protesting. A good example of recent protests which have evoked international concerns, and have actually revealed the treatment of the ethnic minorities in China is the Uighurs protests. The Uighurs are just a representation of the rest of the ethnic minorities, who have been denied their rights despite of them being stated clearly in the Chinese constitution. The Chinese government has not been so keen in the way they handle the East Turkestan and Urumqi, and there has been a general unrest in these regions (Kadeer 2009, par. 1). The number of the Uighurs that died during the protests were over four hundred, and scores of them were seriously injured. As a result, there was a curfew imposed in their dwelling region, Xinjiang province. Additionally, security was beefed up, so much so that every house has two policemen guarding it (Kadeer 2009, par. 5-6). The reason why the protests had occurred was because the Chinese government had gone back to the habits of the days before China became an independent. It has continued ‘encouraging a national streak among the Han Chinese as it seeks to replace the bankrupt communist ideology it used to promote (Kadeer 2009, par. 10). The major reason why the Uighur people demonstrated was because of the destruction of an ancient Uighur cultural problem, ‘The Old City of Kashgar’. Despite of the governments claim to protect the culture of the minorities, they failed to demonstrate this through their action. This old city has served as an example of their civilization for very many years (Times on Line 2009, par. 7). Japan’s National and Local policies on minorities Despite of the fact that both Japan and China are states in East Asia, there are fewer numbers of minorities in Japan as compared to China. The minorities in Japan form four percent of the total population (Faqs 2008, par. 1). The Japanese minorities have for a long time suffered oppression as a result of cultural and psychological factors. The ethnic minorities in Japan consist of the Koreans, Ainu, Burakumin and Okinawans. The numbers of the Burakumin minorities living in Japan are between three to four million. They are of the lower Indian castes, and therefore are generally discriminated. The other major minority group is the Korean group, which mostly inhabits the Kinki region of Japan. The name Burakumin is discriminative, and traces its origin from the early Buddhist teachings prohibiting the killing of animals. All those people who were actively involved in the unrighteous and ignoble task of killing animals were referred to as the Burakumins. This is because they were considered as polluted. All contacts with these people were shunned. As a result they have been a discriminated ethnic minority in Japan even in the current days (Karan 2005, 184). The policies in Japan and China are not different. The Japanese government has tried its best to create the participation of minorities in the region. The attitudes of the Japanese government towards the minorities stem more from social attitudes continuation than the ideologies from official state policy. Japan has a human rights and liberal constitution, which is similar in many ways to the Chinese constitution. The Constitution is keen on the culture and a, its aspects, including religion, literature, art and music. It also advocates for the education of all the children from the minority groups, as well as proper representation of the ethnic minorities is the Japanese government (Faqs 2008, par. 10). Even though Japan is known of having a human rights constitution, it maintains strong and regressive attitudes to several of the minority citizens. This is clearly revealed by the racialist attitudes towards the treatment of Koreans and the other minority groups (Faqs 2008, par. 10). The Japanese constitution stipulates in Article 14 that all people are under the law. Japan is a member of the International Covenant on Economic, Cultural and Social Rights (ICESCR), and the International Covenant on Civil and Political Rights (ICCPR). These bodies are involved in the prohibition of discrimination on ethnic or racist grounds (HRDC 2002, par. 1). Treatment of minorities by the Japanese society The situation in Japan is no different from that of China as far as the treatment of the ethnic minorities is concerned. The Japanese authorities have always acted against the minority groups since time immemorial, regardless of the policies that the Japanese government has enacted concerning the ethnic minority treatment. A good example of an ethnic society that has been for a long time discriminated is the Koreans. In 2006, dozens of Osaka policemen and women were mobilized so as to search shops which were run by Koreans in Japan. The aim of this activity was to ensure that there was safety in the region. Additionally, the Central Hall, the main hall of the Korean residents in Tokyo, was another bone of contention (Korea 2006, par. 3). This is because unlike what they authorities had promised before, tax had to be paid for the hall (Korea 2006, par. 1). There was also the suppression of the Chongryon movement. This was the opposite of what Japan had been described as, a â€Å"constitutional state† (Korea 2006, par. 3). Chongryon is an organization which was formed by the Korean people, and its role is to defend all the rights of the Koreans as far as democracy is concerned. The authorities claim that they would dissolve the group, as it was meant to attack the Japanese government (Korea 2006, par. 3). Several people have been against the racism and discrimination that has been subjected on the Japanese minorities. Due to this level of discrimination, UN specialists have stated that it is important to introduce new legislations to combat racism, as the situation has gone out of hand. The government has failed totally to consider the seriousness of discrimination and racism in the region. As a result, the minorities have been segregated from the other tribes despite the laws that are present to protect them. These minority groups have been left to wallow in poverty in Japan’s poorest dwelling places like slums. Politicians in Japan have used nationalist or racist themes so as to ‘whip up popular emotions’. The only way that Japan would be able to curb the discrimination problem would be through cooperation of the government, the non-governmental organizations and the people. This would only be possible if the minority groups would be consulted first (BBC 2010). Conclusion The local and national policies regarding the minorities in Japan should be enacted afresh. This is because; a society with a constitution which is not strictly adhered to is the same as having no constitution at all. Japan and China should listen to the cries of the minorities’ so as to advance in all their sectors. References China UN 1999, National minorities’ policies and its practice in China, Information Office of the State Council of the People’s Republic of China, viewed 25 May, 2010 Chinese Culture Center 2010, Ethnic minorities in China, Chinese culture, viewed 25 May, 2010 Chris, Hogg 2010, Japan racism ‘deep and profound’, BBC, viewed 25 May, 2010 Debra, Susan & Jensen, Lionel 2002, China Off Center: Mapping the margins of the middle kingdom, Hawaii, University of Hawaii Press. Faqs 2008, East Asia minorities, Viewed 25 May, 2010 HRDC 2002, Japan minorities yet to find their place in the sun, human rights features, viewed 25th may, 2010 Kadeer, R 2009, The real story of the Uighurs, heavy-handed police tactics by the Chinese turned a peaceful assembly into a bloodbath, Dow Jones & Company, viewed 25 May, 2010 Korea NP 2006, FM Spokesman urges Japan to stop suppression of the Chongryon, viewed 25 May, 2010 Karan, Prasad 2005, Japan in the 21st century: Environment, economy and society, Kentucky, University Press of Kentucky Times on Line 2010, The Uighurs’ cry has echoed round the world. Times Magazine, viewed 25 May, 2010, Schwartz Andrew 2007, Treatment of minorities in contemporary society, Article Base, Viewed 25 May, 2010 Smihula Daniel, Definition of national minorities in International Law, Journal of U. S. -China Public Administration, 6 (5)

Attentional Blink

INTRODUCTION The Attentional Blink Experiment aims to determine the capability of an individual to recognize both the targets given that he or she is subjected to rapidly changing stimuli. Moreover, the theory states that after the detection of the first target in a rapid stream of visual stimuli, the second target is missed (Niewenstain, Potter, & Theeuwes, 2009). Hence, the experiment means to prove whether attentional blink is present in the experiment and if the theory is correct.Furthermore, the suggested hypothesis for this experiment is that the higher separation of the two targets with each other will increase the probability of discriminating and reporting the second target with respect to the first. In addition, the experiment was conducted inside the ergonomics laboratory at the Science and Technology research building on February 5, 2013 using the Wadsworth Coglab program application. It was done at only one site to ensure the consistency of the environment. Also, each te st consisted of 100 trials. I. PROBLEM STATEMENT Attentional blink is present between targets of short separation.II. OBJECTIVES 1. Aims to confirm the presence of attention blink in the different subjects. 2. Aims to show that the percentage reported for the 2nd target increases as the separation of the two targets increases through the use of statistical analysis. 3. To identify improvements for the report of the second target in the stimulus presentation, assuming the theory is correct. III. METHODOLOGY A. Selection of Subjects The minimum required subjects was fifteen subjects which consists of the students of the present Ergcog2 laboratory class, and they were asked to answer the attention blink experiment honestly.The group decided to add additional of 10 subjects outside of DLSU with the same conditions given to the first fifteen subjects in the class. This was done for the reason that more data leads to more consistent and less biased results. There was no particular reason nor criteria used in choosing the subjects. They were chosen out of convenience. Apparently, the subjects chosen were composed of both male and female and all subjects were in between the ages of 18-22 years old. B. Experiment Proper 1. Fifteen subjects (from the class) and ten subjects (outside DLSU) were chosen to answer the experiment on attention blink.They were chosen using convenience sampling distribution. 2. There are two trials in this experiment and the group considered this factor. Trial 1: Subjects took the experiment without being distracted. Trial 2: Subjects took the experiment while being disturbed during the whole experimental period. Subjects were having simultaneous conversation during the whole experiment. 3. The software is activated. Pressing the spacebar indicates the start of the first trial where a sequence of letters appears. Each letter in the sequence is only flashed for 100 milliseconds. 4.The task of the subjects is to determine if letter J, letter K, o r both letters were flashed in each sequence. 5. The subject presses the â€Å"J† and â€Å"K† keys to indicate that the letters â€Å"J† and â€Å"K† were flashed in the sequence respectively. The subject can also press both â€Å"J† and â€Å"K† keys if he/she believes that both letters were flashed. 6. The keys that were pressed by the subjects are flashed immediately in the screen for the subjects to be able to check whether the software was able to receive the information correctly or not. 7. Space bar is pressed by the subject to proceed to the next trial. . After the 100 trials, a window appears which shows the graphical result of the test that was done by the subject. The graph shows the rate of how the subjects were able to detect the targets due to how the targets were separated. 9. The results were analysed and conclusions and recommendations were made at the end of the experiment. C. Tools Used * Computers with CogLab Software ar e used to run the trials in which data are gathered. D. Possible Causes of Error (Factors) Fatigue of the subjects is a possible cause of error in the experiment.One run is composed of 100 trials, which can be very tiring for the eyes. As a result, the subject’s ability to detect targets may deteriorate at the latter trials of the experiment. Environmental factors can also be a possible cause of error like having noise in the background or having a conversation while doing the test. This is to test whether this kind of factor has a significant effect on the ability of the subject to detect targets. The subjects not taking the attention blink test seriously may also be a possible source of error in the experiment.Some subjects may have just rushed the test. How the subjects would take the experiment is solely dependent on their level of seriousness. IV. RESULTS & DISCUSSION Table 1. Summary of the Mean and Std. Deviation Response on 1st target | Separation target| | 0| 2| 4| 6 | 8| Mean (percent)| 56| 54. 5| 58| 54. 5| 58| Std. Deviation| 11. 7| 13. 4| 17. 2| 15. 5| 19. 6| Figure 1. Percent Response Vs Target Separation for 1st target Table 1 shows that for the first target the average responses for the 5 separation target are near to each other.The results for each target separation might be varied for the subjects as seen in the deviations which are at the range of 11. 7 to 19. 6, but comparing the 5 mean would only result to a standard deviation of 1. 75. This means that the results are almost constant and has minimal deviation. Figure 1 also shows this trend that the % responses for each target separation are near each other. Looking at the results it can also be seen that the subjects can only see 54. 5% to 58% of the 1st target, since fluctuations in the graph is within these range. Table 2. Summary of the Mean and Std.Deviation Response on 2nd target | Separation target| | 0| 2| 4| 6| 8| Mean (percent)| 5. 0| 39. 0| 42. 5| 58. 5| 60. 5| Std. Deviat ion| 6. 2| 16. 6| 11. 4| 11. 6| 15. 7| Figure 2. Percent Response Vs Target Separation for 2nd target Table 2 shows that the percent mean of the responses increases as the target separation increases. Again the results for each target separation also varied for the subjects since the deviation ranges from 6. 2 to 16. 6. But the deviation for the zero separation is not that big compared to the others, since most of the respondents here cannot detect the 2nd target.The deviation for each target separation might be big but the data and Figure 2 would show a linear relationship with between the % response and the target separation of the 2nd target. This means that the respondents are able to detect the 2nd target more as the separation between the two target increases. The % response of the respondents for the 2nd target is from 5% to 60. 5%. Figure 3. Percent Response Vs Target Separation for 1st and 2nd target Figure 3 would show a clearer relationship between the 1st target and the 2nd target.The line for 1st target (blue) would show an almost straight line pattern while the line for the 2nd target (red) would show a line that increases as target separation increases. The graph also shows that for target separation 0 to 4, the 1st target has a higher % response. But when the separation became 6 and 8 the 2nd target is seen more by the respondents. We could also see that the deviation between the 1st and 2nd target decreases as the target separation increases. For the 0 target separation the difference between the two targets are 51% for the 2 sec target separation it became 15. % and the difference becomes smaller as target separation increases. The best result is seen in the 8 sec target separation since 1st target has a 58% response and the 2nd is 60% response the difference between the two is only 2%. In addition, in order to identify the targets better the subject only focuses on the letters â€Å"J† and â€Å"K† and disregards the other lett ers in the series. In fact, this selective nature of perception would lessen the overloading of information. According to Reed (2004), selectivity is defined as the focusing of aspects of attention, wherein the subject pays attention to some aspects while ignores the others.To prove that the attentional blink theory is correct in stating that the first target is unaffected by the separation of the signals. And the second target, on the other hand, shows that the longer the separation period of the first signal to the second, the higher the response (Mackewn & Goldthwaithe, 2004). Regression technique is used to see the relationship between the target separation and % response of the 1st and 2nd target. This would show how the target separation (independent) affects the detection of the target for the 1st and 2nd target (dependent). Table 3.Regression summary for 1st target. N= 50| Beta| Std. Err. of Beta| B| Std. Err. of B| t(48)| p-level| Intercept|   |   | 55. 4| 3. 75| 14. 77 | 0. 00| Separation| 0. 04| 0. 14| 0. 20| 0. 77| 0. 26| 0. 80| The regression summary would show that the separation of the target is not related with the percent response of the 1st target since the p-level of the regression is 0. 80 meaning it is not significant in identifying the value for the 1st target. Table 4. Regression summary for 2nd target. N= 50| Beta| Std. Err. of Beta| B| Std. Err. of B| t(48)| p-level| Intercept|   |   | 15| 3. 9| 4. 18| 0. 00| Separation| 0. 79| 0. 09| 6. 53| 0. 73| 8. 92| 0. 00| The regression summary shows that for the 2nd target the target separation is significant since a p-level of 0. 00 is shown. Therefore, this means that target separation affects the % response for the 2nd target. On the other hand the beta value of 6. 53 shows that as the target separation increases the % response for the 2nd target also increases. The Attentional Capacity Theory Duncan et al. have proposed that T1 occupies attentional capacity to the detriment of a trai ling T2 target.This theory suggests that the duration for which T1 continues to occupy attentional capacity is related directly to the T2 processing difficult (Rochester Institute of Technology). This explains why the 2nd target increases as the separation time increases. It is because the theory states that every person has their own attentional capacity and if separation time is bigger the information processing do not overlap and the two targets are seen by the respondent. This also why the first letter is first seen since it is the one that occupies the person’s attentional capacity first and is first processed by the person.Outside Factors In the conduction of the experiment, although the distraction may have a small effect on the signal detection of the subjects, the results as shown in the graphs make it clear that attentional blink is not affected by the amount of external distraction since it is an internal issue. As mentioned, in trial 2 the subjects were distracted by assigning someone close enough to generate a conversation with them through the whole duration of the experiment. There is no significant difference found in the detection of the targets between being distracted and not.This is because the subjects were observed to say â€Å"ha? † more often than not during the conversation. Having their attention focused on the experiment applies the theory of selective attention wherein one tries to pay attention to one input in the presence of others (Glass & Holyoak, 2004). Visual dominance is another concept that can be seen in the experiment. It can be observed that visual targets dominate over auditory targets (Glass & Holyoak, 2004). This also explains why the subject is more inclined in doing the experiment rather than chatting with the distracter. V. CONCLUSION & RECOMMENDATIONSBased on the results of the experiment, it can be concluded that the theory of attentional blink is correct. The hypothesis made at the beginning could b e verified by the results obtained. These results show that separation does not have a large effect on the probability that the first target would not be detected by the respondents, since the average percentage reported for the first target by the respondent is relatively unaffected by separation. The values were close to each other. On the other hand, average percentage reported for the second target increased as the separation increased.This shows that the hypothesis that the longer the separation between the targets, the higher the chance of getting the targets right is correct. There are less chances of an attentional blink when more letters are in between, since the second letter is delayed. This gives the user a chance to have more accurate results. Although the program was effective in proving that the Attentional Blink Theory is correct, there could still be some improvements that could be done. Since the program has a black background and white letters for the stimuli, a w ay of making the second target easier to detect is to add color or change the background color.According to (Pashler, 1999), the second target could be easier to detect when there is color discrimination. When provided, it seems to cause the blink to virtually disappear because there is a different dimension. Sizes of the letters were the same for all. Biased attention may occur when the contrast and sizes of the targets differ (Proulx & Egeth, 2006). In the research conducted by Proulx and Egeth (2006), objects with better luminance contrast are processed rapidly and precisely compared to lower contrast items. It also shows that larger objects can influence visual performance.In order for the subject to identify the second target, the size of the signals or targets can be made bigger. A sample for this is illustrated below. Based from observation, the respondents made mistakes on entering what letter they saw. The program did not allow the respondent to change his or her answer. A recommendation for the enhancement of the program could be having the function to let the respondent change his or her answer, so that the respondents’ probability of getting the correct answer would increase. This in turn can improve the respondents’ data.